a ROSE, a COUNCIL, a PROPOSAL......
www.cdf.gov.tt
CIDA- The Creativity and Innovation Company
The Media Centre,
Huddersfield
HD1 1RL
UK
Tel: +44(0)1-484-4831-40
Email: anamaria@cida.org
www.cida.org
Anamaria came through on the invitation of the Service Industries and The Trinidad and Tobago Entertainment Ltd.
On this day she spoke about the artist, the business of art and the marketing of that art. The Cultural Product as an economic and viable entity.
Below are some excerpts from my note pad.
Mentor- Someone to sit and talk. have dat!- 60% chance to succeed when one has a mentor.
Collaboration-Corporation. Groups acts as transformers in communities.
"There is a commonality between the global artists-
in their experience, than with their own
other business practitioners."
The Bullshit Story-
Stereotypes of the artists.
Artists are flaky, not interested in profits, rely on subsidy, do the popular easy stuff to get the proper job. These we have heard and she says to who says those things, speak to the hand.
- Artists in reality get by with improvisational entrepreneurship, by the seat of their pants, and well designed pants to.
- More practical, right brain and liberal thinkers than many of their peers.
- As such the creative industry is driven by work. By small groups, which a limited and will need to grow at some point- there fore collaboration is an important tool for the artists.
- Artist do not conform to traditional industry definitions.
- Rarely driven by the market- thus develops new markets. But in the instinct of survival there may be the need to develop brad on butter products.
Therefore the artists must activate for legislation that will protect their assets. As governments will usually legislate for the larger IP companies.
Which in reality they rely on the smaller artist to develop their formats.
The Diet of the Artists as Creative Entrepreneurs.
No Loans!
Protect Integrity.
Retain Control.
Take Unintelligible Risk.
Ignorant of the rules of Business.
Will Improvise.
Tend to go for local markets.
Fear of strategic planning.
Weakness in making connections.
Difficulty in accessing finance, our role in letting the business community understand!
INTEGRITY- Clear sense of value and benefits underpinning creative and business decisions particularly in difficult or challenging circumstances.
THINGS TO DO.
Put aside thinking time. fresh approaches, crazy ideas, jam the sessions
Strategic Thinking- Long term planning, think it through, complications, implications, taxes, laws, thecnology etc.
Laws- think about it, know it, read it, challenge it.
Commercial- keep up to date.
Make things happen- collaborate.
Persistence- hope it, believe it, work it,
"there is no such thing as failure, only feedback"
Customer Sensitivity,
Build trust,
Generates expectation- expectations hold existing customers relations as valuable.
You got to build your audience - the warmness of the brand- community work etc.
NET-WORKING-
Is the key to business activity.
Find business net works.
Look for people who are not you- that will add to that wider dimension of who you're.
Build relationships, let them talk, open up.
Informal dinners, business cards, the idea of market is as wild as you make it.
LEADERSHIP
You got to build your audience - the warmness of the brand- community work etc.
NET-WORKING-
Is the key to business activity.
Find business net works.
Look for people who are not you- that will add to that wider dimension of who you're.
Build relationships, let them talk, open up.
Informal dinners, business cards, the idea of market is as wild as you make it.
LEADERSHIP
"Create common purpose through shared vision"
CONTINUOUS INNOVATION.
"Creativity is the development of new ideas- innovation is the of these ideas"
THE ECONOMICS
NO YOUR FIGURES. CONTROL YOUR FIGURES.
CO-STAR.
C - Who is the customer and the unmet need.
O - What is full potential of the opportunity.
_
S - What is your solution for capitalizing the opportunity.
T - Who needs to be on the team to ensure success.
A - What is your creative advantage over alternatives.
R - What results will be achieved from your solutions.
FEED BACK. THE WATERING HOLE.
Get some friends, a wide circle of professions, about 25. Present the proposal, which should be at least 5-10 minutes long.
THE ELEVATOR PITCH.
This should be a 3 minute version of the 5-10 minute.
This will be used when yuh in the cocktail party and yuh bounce up, that investor, dat politician (yuh know we like to brown nose it out here) and you want to get your story across.
The ENd.
THERE IS A PART II TO THE STORY.
THE COMMUNITY AND DEVELOPMENT FUND STORY
This story enfolds in Aripo with a presentation from the Community and Development Fund
Aripo Community Centre,
Heights of Aripo Village.
Wednesday 24 August 2011
10a.m-5p.m
The fractured ness of a people wanting to move further than they are. Here in the heights of the Northern Range, village Councils and NGOs, community groups presented their ideas for development funds that can be obtained from the CDF, they where wonderful ideas from minds of care.
THIS DEVELOPMENT MONEY IS A SERIOUS BUSINESS THAT HAS GONE OUT OF HAND. IT IS THERE AND CHECK IT OUT. WWW.CDF.GOV.TT |